Is this really necessary?

Decanter has just reported that starting June 9th all Brunello di Montalcino coming into the US must be accompanied by a laboratory analysis stating that it is “pure Sangiovese,” or the US Alcohol and Tobacco Tax and Trade Bureau have threatened to block ALL imports from the region. As the US is the largest consumer of Brunello, this threat is being taken very seriously, and will be the top priority at the general assembly of the Brunello Consorzio.

Jack Hydes, a decanter subscriber comments:

“These wines are expensive. It is not always easy to return a wine which is not obviously flawed. It is easy to label a wine as something other than what it is. Taking all these facts into account, the consumer needs all the protection he can get. Mostly it is a matter of trust – and when trust is betrayed, it is likely to take a long time to re-establish it.

The fact that there may be other wines which are not what they purport to be is not a reason to ignore a case where it is known that the producers have lied.

The USA has taken the correct stance. Why does the UK not do the same?”

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